The CarPlay Ultra Marketing Material Is Outdated Just After 25 Days

The CarPlay Ultra Marketing Material Is Outdated Just After 25 Days

Jun 10, 2025

Jun 10, 2025

WWDC25

(WWDC25)

Just 25 days after Apple and Aston Martin announced CarPlay Ultra, Apple has unveiled its new "Liquid Glass" design language at WWDC25.

CarPlay Ultra

(Aston Martin press release)

I feel sorry for the designers and marketing teams who signed off on deliverables—probably after months of work—making sure every detail met the standards of Apple and Aston Martin. Also, kind of sorry for the engineers (who couldn't deliver CarPlay Ultra by the end of 2024) now watching their work get phased out just a month after being announced.

One more thing—it looks like the instrument cluster design isn’t changing from what was originally shown.